Emil Oscar Lanne

Case Study

client:

P&G / SK-II

Tokyo Olympic Pavillion

Scroll for more

Case Study

client:

P&G / SK-II

Tokyo Olympic Pavillion

Scroll for more

Case Study

client:

P&G / SK-II

Tokyo Olympic Pavillion

Scroll for more

Case Study

client:

P&G / SK-II

Tokyo Olympic Pavillion

Scroll for more

Description

My Role:

Creative Direction
Experience Strategy
Design Direction

Collaborators:

Tina McCarthy
Volley
Natalie Mamone
Anthony Kwan

Over the span of three intense years, I led a groundbreaking project for the Tokyo Olympics, ultimately bringing to life the Olympic Pavilion for P&G, with SK-II as the main feature. Initially scheduled to launch in July 2020, the project was delayed to 2021 due to the global pandemic, but it emerged as a highlight in the Olympic Fan Experience in Odaiba, strategically located near key Olympic venues.

The pavilion, a massive structure designed fromthe ground up by my team and me, offered visitors an immersive Mixed Reality journey powered by Microsoft HoloLens 2. This experience, based on SK-II's Olympics campaign, transformed the pavilion into a dynamic, almost amusement park-like environment where augmented reality seamlessly blended with the physical space and scenic details. We collaborated closely with Microsoft's Mixed Reality team to develop the comprehensive 3D experience, but the creative direction and overall experience design were entirely under our leadership.

This project was a monumental endeavor, involving innovative architectural and experiential concepts that had never been executed before. The scope of elements, technology and interior design we integrated—from the architectural design to the immersive digital content—was extraordinary, showcasing a seamless fusion of cutting-edge technology and creative vision. The complexity and scale of this project underscored the uniqueness of the experience we created for the Tokyo Olympics.

Description

My Role:

Creative Direction
Experience Strategy
Design Direction

Collaborators:

Natalie Mamone
Tina McCarthy
Volley

Over the span of three intense years, I led a groundbreaking project for the Tokyo Olympics, ultimately bringing to life the Olympic Pavilion for P&G, with SK-II as the main feature. Initially scheduled to launch in July 2020, the project was delayed to 2021 due to the global pandemic, but it emerged as a highlight in the Olympic Fan Experience in Odaiba, strategically located near key Olympic venues.

The pavilion, a massive structure designed fromthe ground up by my team and me, offered visitors an immersive Mixed Reality journey powered by Microsoft HoloLens 2. This experience, based on SK-II's Olympics campaign, transformed the pavilion into a dynamic, almost amusement park-like environment where augmented reality seamlessly blended with the physical space and scenic details. We collaborated closely with Microsoft's Mixed Reality team to develop the comprehensive 3D experience, but the creative direction and overall experience design were entirely under our leadership.

This project was a monumental endeavor, involving innovative architectural and experiential concepts that had never been executed before. The scope of elements, technology and interior design we integrated—from the architectural design to the immersive digital content—was extraordinary, showcasing a seamless fusion of cutting-edge technology and creative vision. The complexity and scale of this project underscored the uniqueness of the experience we created for the Tokyo Olympics.

Description

Over the span of three intense years, I led a groundbreaking project for the Tokyo Olympics, ultimately bringing to life the Olympic Pavilion for P&G, with SK-II as the main feature. Initially scheduled to launch in July 2020, the project was delayed to 2021 due to the global pandemic, but it emerged as a highlight in the Olympic Fan Experience in Odaiba, strategically located near key Olympic venues.

The pavilion, a massive structure designed fromthe ground up by my team and me, offered visitors an immersive Mixed Reality journey powered by Microsoft HoloLens 2. This experience, based on SK-II's Olympics campaign, transformed the pavilion into a dynamic, almost amusement park-like environment where augmented reality seamlessly blended with the physical space and scenic details. We collaborated closely with Microsoft's Mixed Reality team to develop the comprehensive 3D experience, but the creative direction and overall experience design were entirely under our leadership.

This project was a monumental endeavor, involving innovative architectural and experiential concepts that had never been executed before. The scope of elements, technology and interior design we integrated—from the architectural design to the immersive digital content—was extraordinary, showcasing a seamless fusion of cutting-edge technology and creative vision. The complexity and scale of this project underscored the uniqueness of the experience we created for the Tokyo Olympics.

Description

My Role:

Creative Direction
Experience Strategy
Design Direction

Collaborators:

Tina McCarthy
Volley
Natalie Mamone
Anthony Kwan

Over the span of three intense years, I led a groundbreaking project for the Tokyo Olympics, ultimately bringing to life the Olympic Pavilion for P&G, with SK-II as the main feature. Initially scheduled to launch in July 2020, the project was delayed to 2021 due to the global pandemic, but it emerged as a highlight in the Olympic Fan Experience in Odaiba, strategically located near key Olympic venues.

The pavilion, a massive structure designed fromthe ground up by my team and me, offered visitors an immersive Mixed Reality journey powered by Microsoft HoloLens 2. This experience, based on SK-II's Olympics campaign, transformed the pavilion into a dynamic, almost amusement park-like environment where augmented reality seamlessly blended with the physical space and scenic details. We collaborated closely with Microsoft's Mixed Reality team to develop the comprehensive 3D experience, but the creative direction and overall experience design were entirely under our leadership.

This project was a monumental endeavor, involving innovative architectural and experiential concepts that had never been executed before. The scope of elements, technology and interior design we integrated—from the architectural design to the immersive digital content—was extraordinary, showcasing a seamless fusion of cutting-edge technology and creative vision. The complexity and scale of this project underscored the uniqueness of the experience we created for the Tokyo Olympics.

The Exterior & Design

The exterior of the Olympic Pavilion was built using a modular frame system developed by the Austrian company Hochsits. This innovative design allowed the structure to be easily disassembled, packed into shipping containers, and transported worldwide for various large-scale sporting events. Using this versatile framework as our foundation, we crafted the complete decorative exterior, including the standout feature: a massive "visor" at the front of the building.

This visor housed an enormous semi-transparent LED display that showcased engaging content tailored to the experience. It was strategically designed to draw visitors into the pavilion, acting as a captivating visual beacon.

The development of the pavilion’s exterior was a monumental task. It required meticulous planning and execution to seamlessly integrate all the visual elements, graphics, and overall layout within the building’s footprint. This intricate process spanned over a year, reflecting our commitment to creating a striking and cohesive design that complemented the pavilion's innovative interior experience.

The Exterior

The exterior of the Olympic Pavilion was built using a modular frame system developed by the Austrian company Hochsits. This innovative design allowed the structure to be easily disassembled, packed into shipping containers, and transported worldwide for various large-scale sporting events. Using this versatile framework as our foundation, we crafted the complete decorative exterior, including the standout feature: a massive "visor" at the front of the building.

This visor housed an enormous semi-transparent LED display that showcased engaging content tailored to the experience. It was strategically designed to draw visitors into the pavilion, acting as a captivating visual beacon.

The development of the pavilion’s exterior was a monumental task. It required meticulous planning and execution to seamlessly integrate all the visual elements, graphics, and overall layout within the building’s footprint. This intricate process spanned over a year, reflecting our commitment to creating a striking and cohesive design that complemented the pavilion's innovative interior experience.

The Exterior & Design

The exterior of the Olympic Pavilion was built using a modular frame system developed by the Austrian company Hochsits. This innovative design allowed the structure to be easily disassembled, packed into shipping containers, and transported worldwide for various large-scale sporting events. Using this versatile framework as our foundation, we crafted the complete decorative exterior, including the standout feature: a massive "visor" at the front of the building.

This visor housed an enormous semi-transparent LED display that showcased engaging content tailored to the experience. It was strategically designed to draw visitors into the pavilion, acting as a captivating visual beacon.

The development of the pavilion’s exterior was a monumental task. It required meticulous planning and execution to seamlessly integrate all the visual elements, graphics, and overall layout within the building’s footprint. This intricate process spanned over a year, reflecting our commitment to creating a striking and cohesive design that complemented the pavilion's innovative interior experience.

The Exterior & Design

The exterior of the Olympic Pavilion was built using a modular frame system developed by the Austrian company Hochsits. This innovative design allowed the structure to be easily disassembled, packed into shipping containers, and transported worldwide for various large-scale sporting events. Using this versatile framework as our foundation, we crafted the complete decorative exterior, including the standout feature: a massive "visor" at the front of the building.

This visor housed an enormous semi-transparent LED display that showcased engaging content tailored to the experience. It was strategically designed to draw visitors into the pavilion, acting as a captivating visual beacon.

The development of the pavilion’s exterior was a monumental task. It required meticulous planning and execution to seamlessly integrate all the visual elements, graphics, and overall layout within the building’s footprint. This intricate process spanned over a year, reflecting our commitment to creating a striking and cohesive design that complemented the pavilion's innovative interior experience.

Case study video

This case video never got completed with Mr content, but gives a good overview of the final built experience and scenic details.

Case study video

This case video never got completed with Mr content, but gives a good overview of the final built experience and scenic details.

Case study video

This case video never got completed with Mr content, but gives a good overview of the final built experience and scenic details.

Case study video

This case video never got completed with Mr content, but gives a good overview of the final built experience and scenic details.

The Campaign

For Tokyo 2021, SK-II created an anthology of films starring six of the world’s most famous female athletes. The “VS” series inspired women to take charge of their own destiny via episodes interpreting the personal journeys of six SK-II sponsored Olympic athletes changing their destiny. This became the backbone of the experience that we brought to life at the pavillion.

The Campaign

For Tokyo 2021, SK-II created an anthology of films starring six of the world’s most famous female athletes. The “VS” series inspired women to take charge of their own destiny via episodes interpreting the personal journeys of six SK-II sponsored Olympic athletes changing their destiny. This became the backbone of the experience that we brought to life at the pavillion.

The Campaign

For Tokyo 2021, SK-II created an anthology of films starring six of the world’s most famous female athletes. The “VS” series inspired women to take charge of their own destiny via episodes interpreting the personal journeys of six SK-II sponsored Olympic athletes changing their destiny. This became the backbone of the experience that we brought to life at the pavillion.

The Campaign

For Tokyo 2021, SK-II created an anthology of films starring six of the world’s most famous female athletes. The “VS” series inspired women to take charge of their own destiny via episodes interpreting the personal journeys of six SK-II sponsored Olympic athletes changing their destiny. This became the backbone of the experience that we brought to life at the pavillion.

The Experience

The heart of the Pavilion's interior was an innovative Mixed Reality Experience, intricately woven around SK-II's Olympic campaign, "No Competition." This campaign conveyed a powerful message: competition should remain in sports, not in beauty or self-worth. SK-II's mission was to foster confidence and uplift women globally, and this narrative was brought to life through our immersive experience.

The campaign’s primary medium was a series of animated shorts, inspired by the visually captivating style of Netflix’s "Love, Death & Robots." Created by the same top-tier VFX and animation studios, these episodes each spotlighted an SK-II-sponsored athlete. The central theme revolved around athletes confronting and overcoming adversities, personified as “Kaijus” — monstrous embodiments of their challenges. Each story depicted the athlete facing off against these symbolic beasts, triumphing over their fears and obstacles.

Our Mixed Reality Experience extended these narratives into a tangible, interactive environment. Visitors were guided through a series of scenic sets that combined real-world theatrical elements with Mixed Reality graphics, seamlessly integrated using Microsoft’s cutting-edge HoloLens 2 technology. This innovative approach transformed each set into a dimensional adventure, where guests could engage with the campaign's themes and stories in a deeply immersive and personal way.

This experience was not just about viewing content but becoming part of it. By merging the digital and physical worlds, we created a unique journey that celebrated SK-II's message of empowerment and resilience, allowing visitors to feel the athletes' stories in a truly groundbreaking format.

The Experience

At the core of the Pavilion was an innovative Mixed Reality Experience, built around SK-II's Olympic campaign, "No Competition." This campaign promoted the idea that competition belongs in sports, not in beauty or self-worth, aiming to foster confidence and uplift women globally.

Inspired by the visually striking style of Netflix’s "Love, Death & Robots," the campaign featured a series of animated shorts. Each episode focused on an SK-II-sponsored athlete battling adversities symbolized by “Kaijus” (monsters). The athletes' victories over these challenges echoed SK-II's empowering message.

Our Mixed Reality Experience brought these stories to life in an interactive setting. Using Microsoft’s HoloLens 2 technology, we created a journey through scenic sets where real-world elements merged with augmented reality. Visitors engaged deeply with the campaign's themes, experiencing the athletes' triumphs in a unique and immersive way.

The Experience

The heart of the Pavilion's interior was an innovative Mixed Reality Experience, intricately woven around SK-II's Olympic campaign, "No Competition." This campaign conveyed a powerful message: competition should remain in sports, not in beauty or self-worth. SK-II's mission was to foster confidence and uplift women globally, and this narrative was brought to life through our immersive experience.

The campaign’s primary medium was a series of animated shorts, inspired by the visually captivating style of Netflix’s "Love, Death & Robots." Created by the same top-tier VFX and animation studios, these episodes each spotlighted an SK-II-sponsored athlete. The central theme revolved around athletes confronting and overcoming adversities, personified as “Kaijus” — monstrous embodiments of their challenges. Each story depicted the athlete facing off against these symbolic beasts, triumphing over their fears and obstacles.

Our Mixed Reality Experience extended these narratives into a tangible, interactive environment. Visitors were guided through a series of scenic sets that combined real-world theatrical elements with Mixed Reality graphics, seamlessly integrated using Microsoft’s cutting-edge HoloLens 2 technology. This innovative approach transformed each set into a dimensional adventure, where guests could engage with the campaign's themes and stories in a deeply immersive and personal way.

This experience was not just about viewing content but becoming part of it. By merging the digital and physical worlds, we created a unique journey that celebrated SK-II's message of empowerment and resilience, allowing visitors to feel the athletes' stories in a truly groundbreaking format.

The Experience

The heart of the Pavilion's interior was an innovative Mixed Reality Experience, intricately woven around SK-II's Olympic campaign, "No Competition." This campaign conveyed a powerful message: competition should remain in sports, not in beauty or self-worth. SK-II's mission was to foster confidence and uplift women globally, and this narrative was brought to life through our immersive experience.

The campaign’s primary medium was a series of animated shorts, inspired by the visually captivating style of Netflix’s "Love, Death & Robots." Created by the same top-tier VFX and animation studios, these episodes each spotlighted an SK-II-sponsored athlete. The central theme revolved around athletes confronting and overcoming adversities, personified as “Kaijus” — monstrous embodiments of their challenges. Each story depicted the athlete facing off against these symbolic beasts, triumphing over their fears and obstacles.

Our Mixed Reality Experience extended these narratives into a tangible, interactive environment. Visitors were guided through a series of scenic sets that combined real-world theatrical elements with Mixed Reality graphics, seamlessly integrated using Microsoft’s cutting-edge HoloLens 2 technology. This innovative approach transformed each set into a dimensional adventure, where guests could engage with the campaign's themes and stories in a deeply immersive and personal way.

This experience was not just about viewing content but becoming part of it. By merging the digital and physical worlds, we created a unique journey that celebrated SK-II's message of empowerment and resilience, allowing visitors to feel the athletes' stories in a truly groundbreaking format.

Onboarding

Upon entering the experience, visitors registered through a custom app created specifically for the Olympic activation. Each user received a unique QR code on a printed card, which acted as their "passport" throughout the experience. This QR code seamlessly connected them to various interactive elements, ensuring a cohesive and personalized journey.

Onboarding

Upon entering the experience, visitors registered through a custom app created specifically for the Olympic activation. Each user received a unique QR code on a printed card, which acted as their "passport" throughout the experience. This QR code seamlessly connected them to various interactive elements, ensuring a cohesive and personalized journey.

Onboarding

Upon entering the experience, visitors registered through a custom app created specifically for the Olympic activation. Each user received a unique QR code on a printed card, which acted as their "passport" throughout the experience. This QR code seamlessly connected them to various interactive elements, ensuring a cohesive and personalized journey.

Onboarding

Upon entering the experience, visitors registered through a custom app created specifically for the Olympic activation. Each user received a unique QR code on a printed card, which acted as their "passport" throughout the experience. This QR code seamlessly connected them to various interactive elements, ensuring a cohesive and personalized journey.

Breifing

Upon entering the pavilion, visitors were welcomed into an immersive "briefing room," where they were introduced to the "No Competition" narrative. Much like a theme park ride, this room featured a captivating video that set the stage for the experience, explaining the journey ahead and drawing them into the story's essence.

Breifing

Upon entering the pavilion, visitors were welcomed into an immersive "briefing room," where they were introduced to the "No Competition" narrative. Much like a theme park ride, this room featured a captivating video that set the stage for the experience, explaining the journey ahead and drawing them into the story's essence.

Breifing

Upon entering the pavilion, visitors were welcomed into an immersive "briefing room," where they were introduced to the "No Competition" narrative. Much like a theme park ride, this room featured a captivating video that set the stage for the experience, explaining the journey ahead and drawing them into the story's essence.

Breifing

Upon entering the pavilion, visitors were welcomed into an immersive "briefing room," where they were introduced to the "No Competition" narrative. Much like a theme park ride, this room featured a captivating video that set the stage for the experience, explaining the journey ahead and drawing them into the story's essence.

SkinScan & Hololens fitting

After the briefing, visitors moved to a station for a facial "skin scan." This scan added a personal touch to the experience. Immediately after, a drawer opened, delivering a HoloLens headset right on cue, adding to the seamless and immersive feel of the journey.

SkinScan & Hololens fitting

After the briefing, visitors moved to a station for a facial "skin scan." This scan added a personal touch to the experience. Immediately after, a drawer opened, delivering a HoloLens headset right on cue, adding to the seamless and immersive feel of the journey.

SkinScan & Hololens fitting

After the briefing, visitors moved to a station for a facial "skin scan." This scan added a personal touch to the experience. Immediately after, a drawer opened, delivering a HoloLens headset right on cue, adding to the seamless and immersive feel of the journey.

SkinScan & Hololens fitting

After the briefing, visitors moved to a station for a facial "skin scan." This scan added a personal touch to the experience. Immediately after, a drawer opened, delivering a HoloLens headset right on cue, adding to the seamless and immersive feel of the journey.

Mixed Reality - Act 1

The first chapter presented an interactive version of Simone Biles' "VS." episode, where she faced off against internet trolls and negative online comments. Participants could swat away swarms of internet trolls and defeat a "Kaiju" monster, a digital manifestation of online hate.

Mixed Reality - Act 1

The first chapter presented an interactive version of Simone Biles' "VS." episode, where she faced off against internet trolls and negative online comments. Participants could swat away swarms of internet trolls and defeat a "Kaiju" monster, a digital manifestation of online hate.

Mixed Reality - Act 1

The first chapter presented an interactive version of Simone Biles' "VS." episode, where she faced off against internet trolls and negative online comments. Participants could swat away swarms of internet trolls and defeat a "Kaiju" monster, a digital manifestation of online hate.

Mixed Reality - Act 2

The second chapter presented an interactive version of Liu Changs' "VS." episode, where she faced off against her struggles for only being judged by her looks and not her abilities. The episode was set in an underwater world where schools of emoji's and likes were swarming around. Participants ended the chapter by facing off against a tentacled under water monster.

Mixed Reality - Act 2

The second chapter presented an interactive version of Liu Changs' "VS." episode, where she faced off against her struggles for only being judged by her looks and not her abilities. The episode was set in an underwater world where schools of emoji's and likes were swarming around. Participants ended the chapter by facing off against a tentacled under water monster.

Mixed Reality - Act 2

The second chapter presented an interactive version of Liu Changs' "VS." episode, where she faced off against her struggles for only being judged by her looks and not her abilities. The episode was set in an underwater world where schools of emoji's and likes were swarming around. Participants ended the chapter by facing off against a tentacled under water monster.

Mixed Reality - Act 3

The third chapter featured the VS. episode around Ishakawa, a Japanese table tennis player , where she faced off against her struggles around expectations based on her previous performances and now mature age. The episode was set in a futuristic city scape where she faced her own doubts and internal struggles. Participants ended the chapter by facing off against a vapor and smoke Monster on top of a skyscraper.

Mixed Reality - Act 3

The third chapter featured the VS. episode around Ishakawa, a Japanese table tennis player , where she faced off against her struggles around expectations based on her previous performances and now mature age. The episode was set in a futuristic city scape where she faced her own doubts and internal struggles. Participants ended the chapter by facing off against a vapor and smoke Monster on top of a skyscraper.

Mixed Reality - Act 3

The third chapter featured the VS. episode around Ishakawa, a Japanese table tennis player , where she faced off against her struggles around expectations based on her previous performances and now mature age. The episode was set in a futuristic city scape where she faced her own doubts and internal struggles. Participants ended the chapter by facing off against a vapor and smoke Monster on top of a skyscraper.

Conclusion

At the end of the MR experience, users were taken to an area where their crystals were assembled, revealing the results of their skin scan. Additionally, they could explore the history of SK-II and Pitera. The final step was a selfie moment, allowing users to take a photo with one of the MR versions of the athletes featured in the episodes.


Conclusion

At the core of the Pavilion was an innovative Mixed Reality Experience, built around SK-II's Olympic campaign, "No Competition." This campaign promoted the idea that competition belongs in sports, not in beauty or self-worth, aiming to foster confidence and uplift women globally.

Inspired by the visually striking style of Netflix’s "Love, Death & Robots," the campaign featured a series of animated shorts. Each episode focused on an SK-II-sponsored athlete battling adversities symbolized by “Kaijus” (monsters). The athletes' victories over these challenges echoed SK-II's empowering message.

Our Mixed Reality Experience brought these stories to life in an interactive setting. Using Microsoft’s HoloLens 2 technology, we created a journey through scenic sets where real-world elements merged with augmented reality. Visitors engaged deeply with the campaign's themes, experiencing the athletes' triumphs in a unique and immersive way.

Conclusion

At the end of the MR experience, users were taken to an area where their crystals were assembled, revealing the results of their skin scan. Additionally, they could explore the history of SK-II and Pitera. The final step was a selfie moment, allowing users to take a photo with one of the MR versions of the athletes featured in the episodes.


Conclusion

At the end of the MR experience, users were taken to an area where their crystals were assembled, revealing the results of their skin scan. Additionally, they could explore the history of SK-II and Pitera. The final step was a selfie moment, allowing users to take a photo with one of the MR versions of the athletes featured in the episodes.


The SK-II Store

At the conclusion of the full experience, and also accessible from the outside, was a complete SK-II store where visitors could purchase the limited edition product, along with exclusive Olympic-themed swag and merchandise.

The SK-II Store

At the core of the Pavilion was an innovative Mixed Reality Experience, built around SK-II's Olympic campaign, "No Competition." This campaign promoted the idea that competition belongs in sports, not in beauty or self-worth, aiming to foster confidence and uplift women globally.

Inspired by the visually striking style of Netflix’s "Love, Death & Robots," the campaign featured a series of animated shorts. Each episode focused on an SK-II-sponsored athlete battling adversities symbolized by “Kaijus” (monsters). The athletes' victories over these challenges echoed SK-II's empowering message.

Our Mixed Reality Experience brought these stories to life in an interactive setting. Using Microsoft’s HoloLens 2 technology, we created a journey through scenic sets where real-world elements merged with augmented reality. Visitors engaged deeply with the campaign's themes, experiencing the athletes' triumphs in a unique and immersive way.

The SK-II Store

At the conclusion of the full experience, and also accessible from the outside, was a complete SK-II store where visitors could purchase the limited edition product, along with exclusive Olympic-themed swag and merchandise.

The SK-II Store

At the conclusion of the full experience, and also accessible from the outside, was a complete SK-II store where visitors could purchase the limited edition product, along with exclusive Olympic-themed swag and merchandise.

Project Photography

Various photography from the install that shows the overall context and location.

Project Photography

At the core of the Pavilion was an innovative Mixed Reality Experience, built around SK-II's Olympic campaign, "No Competition." This campaign promoted the idea that competition belongs in sports, not in beauty or self-worth, aiming to foster confidence and uplift women globally.

Inspired by the visually striking style of Netflix’s "Love, Death & Robots," the campaign featured a series of animated shorts. Each episode focused on an SK-II-sponsored athlete battling adversities symbolized by “Kaijus” (monsters). The athletes' victories over these challenges echoed SK-II's empowering message.

Our Mixed Reality Experience brought these stories to life in an interactive setting. Using Microsoft’s HoloLens 2 technology, we created a journey through scenic sets where real-world elements merged with augmented reality. Visitors engaged deeply with the campaign's themes, experiencing the athletes' triumphs in a unique and immersive way.

Project Photography

Various photography from the install that shows the overall context and location.

Project Photography

Various photography from the install that shows the overall context and location.

Selected Work

Aliance Bernstein

American Airlines & Brittish Airway

SK-II & Procter & Gamble

Universal Studios

Selected Work

Aliance Bernstein

American Airlines & Brittish Airway

SK-II & Procter & Gamble

Universal Studios

Emil Lanne 2024.

Sthlm

London

New York