Emil Oscar Lanne
Emil Oscar Lanne
Case Study
client:
SK-II
Confetti Pop-Up Events
Scroll for more
Case Study
client:
SK-II
Confetti Pop-Up Events
Scroll for more
Case Study
client:
SK-II
Confetti Pop-Up Events
Scroll for more
Case Study
client:
SK-II
Confetti Pop-Up Events
Scroll for more
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Natalie Comins
Emily Wengert
Steve Croll
As part of my work with SK-II and the Future X Store, I was instrumental in creating a customer retail pop-up for Isetan, a prestigious department store in Japan and SK-II's most important partner in their biggest market. This was the first time SK-II had been invited to take over Isetan's Centre Stage, a space reserved for high-end brands like Dior and Louis Vuitton. I designed a unique tech-driven retail experience, highlighting a limited edition bottle as part of The Power of Pitera campaign. My team of creatives and technologists worked together to leverage new technology to create innovative in-store experiences aimed at driving trials and purchases.
Our goal was to drive trial and purchase through innovative technology. To promote trials, I designed a beauty test bar using eye-tracking technology to guide users on product usage. A mirror doubling as a screen allowed users to select different products and follow tutorials by looking at certain parts of the screen, eliminating the need to touch the screen while applying the product. We also incorporated SK-II’s proprietary facial scan to inform users about their skin's age and recommend suitable products.
To drive purchases, we created an interactive vending machine experience. Users would buy a limited edition token to activate the machine, which took them on a journey as the bottle transformed from traditional SK-II packaging to the new confetti-inspired edition.
To further educate users on the brand, I designed an AR-enabled wall in partnership with Fake Love, telling the interactive story of SK-II's rich history and their proprietary ingredient Pitera. Additionally, we created a 180-degree selfie booth with a lenticular backdrop in the limited edition colors of mint and red. This provided users with an on-brand video asset to share, driving buzz and allowing direct posting from the booth.
We used a local warehouse as a staging area to build modular pieces for the pop-up, enabling us to set up the activation in just 8 hours. The week-long experience was well received by both customers and our partners at Isetan, who noted that this was an unparalleled in-store brand showcase.
Description
As part of my work with SK-II and the Future X Store, I was instrumental in creating a customer retail pop-up for Isetan, a prestigious department store in Japan and SK-II's most important partner in their biggest market. This was the first time SK-II had been invited to take over Isetan's Centre Stage, a space reserved for high-end brands like Dior and Louis Vuitton. I designed a unique tech-driven retail experience, highlighting a limited edition bottle as part of The Power of Pitera campaign. My team of creatives and technologists worked together to leverage new technology to create innovative in-store experiences aimed at driving trials and purchases.
Our goal was to drive trial and purchase through innovative technology. To promote trials, I designed a beauty test bar using eye-tracking technology to guide users on product usage. A mirror doubling as a screen allowed users to select different products and follow tutorials by looking at certain parts of the screen, eliminating the need to touch the screen while applying the product. We also incorporated SK-II’s proprietary facial scan to inform users about their skin's age and recommend suitable products.
To drive purchases, we created an interactive vending machine experience. Users would buy a limited edition token to activate the machine, which took them on a journey as the bottle transformed from traditional SK-II packaging to the new confetti-inspired edition.
To further educate users on the brand, I designed an AR-enabled wall in partnership with Fake Love, telling the interactive story of SK-II's rich history and their proprietary ingredient Pitera. Additionally, we created a 180-degree selfie booth with a lenticular backdrop in the limited edition colors of mint and red. This provided users with an on-brand video asset to share, driving buzz and allowing direct posting from the booth.
We used a local warehouse as a staging area to build modular pieces for the pop-up, enabling us to set up the activation in just 8 hours. The week-long experience was well received by both customers and our partners at Isetan, who noted that this was an unparalleled in-store brand showcase.
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Natalie Comins
Emily Wengert
Steve Croll
As part of my work with SK-II and the Future X Store, I was instrumental in creating a customer retail pop-up for Isetan, a prestigious department store in Japan and SK-II's most important partner in their biggest market. This was the first time SK-II had been invited to take over Isetan's Centre Stage, a space reserved for high-end brands like Dior and Louis Vuitton. I designed a unique tech-driven retail experience, highlighting a limited edition bottle as part of The Power of Pitera campaign. My team of creatives and technologists worked together to leverage new technology to create innovative in-store experiences aimed at driving trials and purchases.
Our goal was to drive trial and purchase through innovative technology. To promote trials, I designed a beauty test bar using eye-tracking technology to guide users on product usage. A mirror doubling as a screen allowed users to select different products and follow tutorials by looking at certain parts of the screen, eliminating the need to touch the screen while applying the product. We also incorporated SK-II’s proprietary facial scan to inform users about their skin's age and recommend suitable products.
To drive purchases, we created an interactive vending machine experience. Users would buy a limited edition token to activate the machine, which took them on a journey as the bottle transformed from traditional SK-II packaging to the new confetti-inspired edition.
To further educate users on the brand, I designed an AR-enabled wall in partnership with Fake Love, telling the interactive story of SK-II's rich history and their proprietary ingredient Pitera. Additionally, we created a 180-degree selfie booth with a lenticular backdrop in the limited edition colors of mint and red. This provided users with an on-brand video asset to share, driving buzz and allowing direct posting from the booth.
We used a local warehouse as a staging area to build modular pieces for the pop-up, enabling us to set up the activation in just 8 hours. The week-long experience was well received by both customers and our partners at Isetan, who noted that this was an unparalleled in-store brand showcase.
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Natalie Comins
Emily Wengert
Steve Croll
As part of my work with SK-II and the Future X Store, I was instrumental in creating a customer retail pop-up for Isetan, a prestigious department store in Japan and SK-II's most important partner in their biggest market. This was the first time SK-II had been invited to take over Isetan's Centre Stage, a space reserved for high-end brands like Dior and Louis Vuitton. I designed a unique tech-driven retail experience, highlighting a limited edition bottle as part of The Power of Pitera campaign. My team of creatives and technologists worked together to leverage new technology to create innovative in-store experiences aimed at driving trials and purchases.
Our goal was to drive trial and purchase through innovative technology. To promote trials, I designed a beauty test bar using eye-tracking technology to guide users on product usage. A mirror doubling as a screen allowed users to select different products and follow tutorials by looking at certain parts of the screen, eliminating the need to touch the screen while applying the product. We also incorporated SK-II’s proprietary facial scan to inform users about their skin's age and recommend suitable products.
To drive purchases, we created an interactive vending machine experience. Users would buy a limited edition token to activate the machine, which took them on a journey as the bottle transformed from traditional SK-II packaging to the new confetti-inspired edition.
To further educate users on the brand, I designed an AR-enabled wall in partnership with Fake Love, telling the interactive story of SK-II's rich history and their proprietary ingredient Pitera. Additionally, we created a 180-degree selfie booth with a lenticular backdrop in the limited edition colors of mint and red. This provided users with an on-brand video asset to share, driving buzz and allowing direct posting from the booth.
We used a local warehouse as a staging area to build modular pieces for the pop-up, enabling us to set up the activation in just 8 hours. The week-long experience was well received by both customers and our partners at Isetan, who noted that this was an unparalleled in-store brand showcase.
Case Study Video
Case Study Video
Case Study Video
Case Study Video
The Design
The Design
The Design
The Design
The Experience
The pop-up event was packed with a number of different experiences and features, most of which were brand new and had not really been done before.
The Experience
The pop-up event was packed with a number of different experiences and features, most of which were brand new and had not really been done before.
The Experience
The pop-up event was packed with a number of different experiences and features, most of which were brand new and had not really been done before.
The Experience
The pop-up event was packed with a number of different experiences and features, most of which were brand new and had not really been done before.
Exterior
The exterior of the pop-up space featured a series of transparent mesh LED displays showcasing a dynamic and interactive version of the campaign graphics. As people approached, motion-tracking cameras detected their movements, incorporating them into the exterior graphics and revealing the "Power of Pitera" message inside.
Exterior
The exterior of the pop-up space featured a series of transparent mesh LED displays showcasing a dynamic and interactive version of the campaign graphics. As people approached, motion-tracking cameras detected their movements, incorporating them into the exterior graphics and revealing the "Power of Pitera" message inside.
Exterior
The exterior of the pop-up space featured a series of transparent mesh LED displays showcasing a dynamic and interactive version of the campaign graphics. As people approached, motion-tracking cameras detected their movements, incorporating them into the exterior graphics and revealing the "Power of Pitera" message inside.
Exterior
The exterior of the pop-up space featured a series of transparent mesh LED displays showcasing a dynamic and interactive version of the campaign graphics. As people approached, motion-tracking cameras detected their movements, incorporating them into the exterior graphics and revealing the "Power of Pitera" message inside.
Selfie Moment
complex and custom camera array was situated at the center of the pop-up, enabling individuals or groups to create animated "bullet time" GIFs, which were then sent to their phones. An intuitive interface made it easy for users to get started and enter their information. After the video was captured, a GIF was sent to their phones, ready to be shared on social media.
Selfie Moment
complex and custom camera array was situated at the center of the pop-up, enabling individuals or groups to create animated "bullet time" GIFs, which were then sent to their phones. An intuitive interface made it easy for users to get started and enter their information. After the video was captured, a GIF was sent to their phones, ready to be shared on social media.
Selfie Moment
complex and custom camera array was situated at the center of the pop-up, enabling individuals or groups to create animated "bullet time" GIFs, which were then sent to their phones. An intuitive interface made it easy for users to get started and enter their information. After the video was captured, a GIF was sent to their phones, ready to be shared on social media.
Selfie Moment
complex and custom camera array was situated at the center of the pop-up, enabling individuals or groups to create animated "bullet time" GIFs, which were then sent to their phones. An intuitive interface made it easy for users to get started and enter their information. After the video was captured, a GIF was sent to their phones, ready to be shared on social media.
Eye-Tracking Tester Bar
A highly experimental yet successful interaction centered around the main SK-II testing experience. We devised a mirror equipped with eye-tracking technology, enabling hands-free interactions on the screen behind the mirror. This innovation, which I conceived, was later implemented in various iterations in real stores over the years.
Eye-Tracking Tester Bar
A highly experimental yet successful interaction centered around the main SK-II testing experience. We devised a mirror equipped with eye-tracking technology, enabling hands-free interactions on the screen behind the mirror. This innovation, which I conceived, was later implemented in various iterations in real stores over the years.
Eye-Tracking Tester Bar
A highly experimental yet successful interaction centered around the main SK-II testing experience. We devised a mirror equipped with eye-tracking technology, enabling hands-free interactions on the screen behind the mirror. This innovation, which I conceived, was later implemented in various iterations in real stores over the years.
Eye-Tracking Tester Bar
A highly experimental yet successful interaction centered around the main SK-II testing experience. We devised a mirror equipped with eye-tracking technology, enabling hands-free interactions on the screen behind the mirror. This innovation, which I conceived, was later implemented in various iterations in real stores over the years.
The Confetti Vending Machine
An incredibly ambitious and complex vending machine was part of the pop-up, designed to create an interactive and fantastical buying experience. The experience featured a visual transformation of the standard SK-II bottle into a confetti-filled one, progressing through a series of stages right before the shoppers' eyes.
The Confetti Vending Machine
An incredibly ambitious and complex vending machine was part of the pop-up, designed to create an interactive and fantastical buying experience. The experience featured a visual transformation of the standard SK-II bottle into a confetti-filled one, progressing through a series of stages right before the shoppers' eyes.
The Confetti Vending Machine
An incredibly ambitious and complex vending machine was part of the pop-up, designed to create an interactive and fantastical buying experience. The experience featured a visual transformation of the standard SK-II bottle into a confetti-filled one, progressing through a series of stages right before the shoppers' eyes.
The Confetti Vending Machine
An incredibly ambitious and complex vending machine was part of the pop-up, designed to create an interactive and fantastical buying experience. The experience featured a visual transformation of the standard SK-II bottle into a confetti-filled one, progressing through a series of stages right before the shoppers' eyes.
The Robotic Arm
t the second location in Harajuku, we introduced an additional interactive feature: a robotic arm that allowed customers to touch and feel the product.
The Robotic Arm
t the second location in Harajuku, we introduced an additional interactive feature: a robotic arm that allowed customers to touch and feel the product.
The Robotic Arm
t the second location in Harajuku, we introduced an additional interactive feature: a robotic arm that allowed customers to touch and feel the product.
The Robotic Arm
t the second location in Harajuku, we introduced an additional interactive feature: a robotic arm that allowed customers to touch and feel the product.
Event Photography
Event Photography
Event Photography
Event Photography
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge