Emil Oscar Lanne
Emil Oscar Lanne
Case Study
client:
American Airlines & British Airways
Digital Biophelia - JFK T8
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Case Study
client:
American Airlines & British Airways
Digital Biophelia - JFK T8
Scroll for more
Case Study
client:
American Airlines & British Airways
Digital Biophelia - JFK T8
Scroll for more
Case Study
client:
American Airlines & British Airways
Digital Biophelia - JFK T8
Scroll for more
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Jeff Crouse
As part of British Airways' co-location with American Airlines in the newly expanded Terminal 8 at John F. Kennedy International Airport, Gensler was tasked with designing the new check-in and lounge experiences. The result includes two new lounges — Chelsea and Soho — each offering streamlined concierge-style check-in areas and inviting guests to "choose their own adventure" in how they drink, dine, relax, and work.
These premium spaces are highlighted by custom design elements that enhance the overall experience.In the Chelsea lounge, guests are greeted by an exclusive champagne bar, a fireside lounge, and à la carte dining. The Soho lounge features a vibrant cocktail bar, a secluded library, a communal wine pouring table, and airside views.
I contributed to this project by designing custom digital panels that display dynamic content of natural biomes, acting as living wallpaper to create a calming ambiance for guests. Given the lounge's limited windows, incorporating digital wallpapers with a real connection to nature was a natural choice. The digital content is refreshed seasonally, thanks to a dynamic engine we developed using Unreal Engine and the extensive Quixel library. This setup allows us to generate an almost infinite number of unique videos, each reflecting different times of day and seasons throughout the year.The videos feature four distinct biomes, each with its own set of plants and compositions, ensuring the experience remains fresh and engaging for frequent travelers. This dynamic visual element contributes to the overall atmosphere of the lounges, making each visit unique and memorable.
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Jeff Crouse
As part of British Airways' co-location with American Airlines in the newly expanded Terminal 8 at John F. Kennedy International Airport, Gensler was tasked with designing the new check-in and lounge experiences. The result includes two new lounges — Chelsea and Soho — each offering streamlined concierge-style check-in areas and inviting guests to "choose their own adventure" in how they drink, dine, relax, and work.
These premium spaces are highlighted by custom design elements that enhance the overall experience.In the Chelsea lounge, guests are greeted by an exclusive champagne bar, a fireside lounge, and à la carte dining. The Soho lounge features a vibrant cocktail bar, a secluded library, a communal wine pouring table, and airside views.
I contributed to this project by designing custom digital panels that display dynamic content of natural biomes, acting as living wallpaper to create a calming ambiance for guests. Given the lounge's limited windows, incorporating digital wallpapers with a real connection to nature was a natural choice. The digital content is refreshed seasonally, thanks to a dynamic engine we developed using Unreal Engine and the extensive Quixel library. This setup allows us to generate an almost infinite number of unique videos, each reflecting different times of day and seasons throughout the year.The videos feature four distinct biomes, each with its own set of plants and compositions, ensuring the experience remains fresh and engaging for frequent travelers. This dynamic visual element contributes to the overall atmosphere of the lounges, making each visit unique and memorable.
Description
As part of British Airways' co-location with American Airlines in the newly expanded Terminal 8 at John F. Kennedy International Airport, Gensler was tasked with designing the new check-in and lounge experiences. The result includes two new lounges — Chelsea and Soho — each offering streamlined concierge-style check-in areas and inviting guests to "choose their own adventure" in how they drink, dine, relax, and work.
These premium spaces are highlighted by custom design elements that enhance the overall experience.In the Chelsea lounge, guests are greeted by an exclusive champagne bar, a fireside lounge, and à la carte dining. The Soho lounge features a vibrant cocktail bar, a secluded library, a communal wine pouring table, and airside views.
I contributed to this project by designing custom digital panels that display dynamic content of natural biomes, acting as living wallpaper to create a calming ambiance for guests. Given the lounge's limited windows, incorporating digital wallpapers with a real connection to nature was a natural choice. The digital content is refreshed seasonally, thanks to a dynamic engine we developed using Unreal Engine and the extensive Quixel library. This setup allows us to generate an almost infinite number of unique videos, each reflecting different times of day and seasons throughout the year.The videos feature four distinct biomes, each with its own set of plants and compositions, ensuring the experience remains fresh and engaging for frequent travelers. This dynamic visual element contributes to the overall atmosphere of the lounges, making each visit unique and memorable.
Description
My Role:
Creative Direction
Design Direction
Collaborators:
Jeff Crouse
As part of British Airways' co-location with American Airlines in the newly expanded Terminal 8 at John F. Kennedy International Airport, Gensler was tasked with designing the new check-in and lounge experiences. The result includes two new lounges — Chelsea and Soho — each offering streamlined concierge-style check-in areas and inviting guests to "choose their own adventure" in how they drink, dine, relax, and work.
These premium spaces are highlighted by custom design elements that enhance the overall experience.In the Chelsea lounge, guests are greeted by an exclusive champagne bar, a fireside lounge, and à la carte dining. The Soho lounge features a vibrant cocktail bar, a secluded library, a communal wine pouring table, and airside views.
I contributed to this project by designing custom digital panels that display dynamic content of natural biomes, acting as living wallpaper to create a calming ambiance for guests. Given the lounge's limited windows, incorporating digital wallpapers with a real connection to nature was a natural choice. The digital content is refreshed seasonally, thanks to a dynamic engine we developed using Unreal Engine and the extensive Quixel library. This setup allows us to generate an almost infinite number of unique videos, each reflecting different times of day and seasons throughout the year.The videos feature four distinct biomes, each with its own set of plants and compositions, ensuring the experience remains fresh and engaging for frequent travelers. This dynamic visual element contributes to the overall atmosphere of the lounges, making each visit unique and memorable.
The Concept
The main direction was rooted in the idea that nature is full of mystique and phenomenas that reminds us that things are not always what they seem. By Putting elements and objects in different vantage points can reveal multitudes of perspectives and variations depending on what light you're seeing it in.
In this direction, we would take full advantage of volumetric light and shadows, depth of field and visual effects, to create intrigue and mystique around objects found in nature. Slow paced and drifting perspectives would create movement and drama in our visualizations, drawing spectators in to discover and absorb scenes of nature that slowly reveal themselves.
The Concept
The main direction was rooted in the idea that nature is full of mystique and phenomenas that reminds us that things are not always what they seem. By Putting elements and objects in different vantage points can reveal multitudes of perspectives and variations depending on what light you're seeing it in.
In this direction, we would take full advantage of volumetric light and shadows, depth of field and visual effects, to create intrigue and mystique around objects found in nature. Slow paced and drifting perspectives would create movement and drama in our visualizations, drawing spectators in to discover and absorb scenes of nature that slowly reveal themselves.
The Concept
The main direction was rooted in the idea that nature is full of mystique and phenomenas that reminds us that things are not always what they seem. By Putting elements and objects in different vantage points can reveal multitudes of perspectives and variations depending on what light you're seeing it in.
In this direction, we would take full advantage of volumetric light and shadows, depth of field and visual effects, to create intrigue and mystique around objects found in nature. Slow paced and drifting perspectives would create movement and drama in our visualizations, drawing spectators in to discover and absorb scenes of nature that slowly reveal themselves.
The Concept
The main direction was rooted in the idea that nature is full of mystique and phenomenas that reminds us that things are not always what they seem. By Putting elements and objects in different vantage points can reveal multitudes of perspectives and variations depending on what light you're seeing it in.
In this direction, we would take full advantage of volumetric light and shadows, depth of field and visual effects, to create intrigue and mystique around objects found in nature. Slow paced and drifting perspectives would create movement and drama in our visualizations, drawing spectators in to discover and absorb scenes of nature that slowly reveal themselves.
Mood images
Mood images
Styleframes
Styleframes
Styleframes
Styleframes
Mood images
Mood images
How it works
The concept was driven by a custom video rig in Unreal engine. We chose Unreal due to the integration of a huge amount of assets from Quixel, The unreal setup was constructed to create perfectly set up scenes using a predefined set of plants, but randomly assemble the composition along some basic rules and guidelines.
How it works
The concept was driven by a custom video rig in Unreal engine. We chose Unreal due to the integration of a huge amount of assets from Quixel, The unreal setup was constructed to create perfectly set up scenes using a predefined set of plants, but randomly assemble the composition along some basic rules and guidelines.
How it works
The concept was driven by a custom video rig in Unreal engine. We chose Unreal due to the integration of a huge amount of assets from Quixel, The unreal setup was constructed to create perfectly set up scenes using a predefined set of plants, but randomly assemble the composition along some basic rules and guidelines.
How it works
The concept was driven by a custom video rig in Unreal engine. We chose Unreal due to the integration of a huge amount of assets from Quixel, The unreal setup was constructed to create perfectly set up scenes using a predefined set of plants, but randomly assemble the composition along some basic rules and guidelines.
Mood images
Quixel library gave us access to a wealth of assets
Test Output
Through our engine, we started to get some really beautiful and cinematic outputs, with incredible resolution and detail. By combining Vegetation and plants from different biomes and collections, with different types of atmospheric lighting and other effects, the realism in our visuals were off the charts.
Test Output
Through our engine, we started to get some really beautiful and cinematic outputs, with incredible resolution and detail. By combining Vegetation and plants from different biomes and collections, with different types of atmospheric lighting and other effects, the realism in our visuals were off the charts.
Test Output
Through our engine, we started to get some really beautiful and cinematic outputs, with incredible resolution and detail. By combining Vegetation and plants from different biomes and collections, with different types of atmospheric lighting and other effects, the realism in our visuals were off the charts.
Test Output
Through our engine, we started to get some really beautiful and cinematic outputs, with incredible resolution and detail. By combining Vegetation and plants from different biomes and collections, with different types of atmospheric lighting and other effects, the realism in our visuals were off the charts.
Mood images
Mood images
Final Output & Biomes
Our final output ended up as a huge collection of video files, played on brightsign players in the space. Because of the requirement for stability, the opportunity to use a real time rendering solution was not fessable. Nevertheless, our final collection of videos contained a huge amount of variety and content made possible by the Unreal Engine setup.
Final Output & Biomes
Our final output ended up as a huge collection of video files, played on brightsign players in the space. Because of the requirement for stability, the opportunity to use a real time rendering solution was not fessable. Nevertheless, our final collection of videos contained a huge amount of variety and content made possible by the Unreal Engine setup.
Final Output & Biomes
Our final output ended up as a huge collection of video files, played on brightsign players in the space. Because of the requirement for stability, the opportunity to use a real time rendering solution was not fessable. Nevertheless, our final collection of videos contained a huge amount of variety and content made possible by the Unreal Engine setup.
Final Output & Biomes
Our final output ended up as a huge collection of video files, played on brightsign players in the space. Because of the requirement for stability, the opportunity to use a real time rendering solution was not fessable. Nevertheless, our final collection of videos contained a huge amount of variety and content made possible by the Unreal Engine setup.
Tropical Forrest
Lush ferns and tropical flowers, reminding travelers of warmer climates and sun soaked locations.
Tropical Forrest
Lush ferns and tropical flowers, reminding travelers of warmer climates and sun soaked locations.
Tropical Forrest
Lush ferns and tropical flowers, reminding travelers of warmer climates and sun soaked locations.
Tropical Forrest
Lush ferns and tropical flowers, reminding travelers of warmer climates and sun soaked locations.
English Garden
A British Airways and UK based client big wish, as a major destination for the travellers passing through the lounge this felt like a very natural choice.
English Garden
A British Airways and UK based client big wish, as a major destination for the travellers passing through the lounge this felt like a very natural choice.
English Garden
A British Airways and UK based client big wish, as a major destination for the travellers passing through the lounge this felt like a very natural choice.
English Garden
A British Airways and UK based client big wish, as a major destination for the travellers passing through the lounge this felt like a very natural choice.
Coastal Dunes
Inspired by the East Coast nature surrounding JFK on Long Island, with tall grass, flowering shrubs and windswept trees.
Coastal Dunes
Inspired by the East Coast nature surrounding JFK on Long Island, with tall grass, flowering shrubs and windswept trees.
Coastal Dunes
Inspired by the East Coast nature surrounding JFK on Long Island, with tall grass, flowering shrubs and windswept trees.
Coastal Dunes
Inspired by the East Coast nature surrounding JFK on Long Island, with tall grass, flowering shrubs and windswept trees.
Mountainside
Inspired by mountanous regions of the West coast, pine trees, flowers an mushrooms assets created a rugged feel.
Mountainside
Inspired by mountanous regions of the West coast, pine trees, flowers an mushrooms assets created a rugged feel.
Mountainside
Inspired by mountanous regions of the West coast, pine trees, flowers an mushrooms assets created a rugged feel.
Mountainside
Inspired by mountanous regions of the West coast, pine trees, flowers an mushrooms assets created a rugged feel.
Location photography
Frustratingly, there are no good photos of the work installed in the location. All the below photos are from blogs and other sources online
Location photography
Frustratingly, there are no good photos of the work installed in the location. All the below photos are from blogs and other sources online
Location photography
Frustratingly, there are no good photos of the work installed in the location. All the below photos are from blogs and other sources online
Location photography
Frustratingly, there are no good photos of the work installed in the location. All the below photos are from blogs and other sources online
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge