Emil Oscar Lanne
Emil Oscar Lanne
Case Study
client:
SK-II
House Of Miracles
Scroll for more
Case Study
client:
SK-II
House Of Miracles
Scroll for more
Case Study
client:
SK-II
House Of Miracles
Scroll for more
Case Study
client:
SK-II
House Of Miracles
Scroll for more
Description
My Role:
Creative Direction
Design Direction
Spatial Design
Experience Strategy
Collaborators:
Michelle Douglas
Martin Riley
Hugh Connelly
As my last project at Huge, I was the lead creative for the brand focused SK-II "House of Miracles" pop-up store in Hainan. The store was located at Sanya International Duty Free Shopping Complex and Haikou Sun&Moon Plaza, which is one of the most premier malls in China and a popular desinatin for people travelling form the Chinese mainland..
This project was done at the height of covid lockdowns which made the whole process quite complex, and we were unable to visit the site in person. All of the creative reviews and fabrication processes had to be done 100% remote, which posed an interesting challenge.
The popup itself was a month long feature at one of the most prominent atrium placements in the mall and a follow up to the pop-up that I had worked on the year before with an Olympic 2020(1) focus. This popup had a theme around the miracle properties of Pitera (the main ingredient in SK-II) and the design was centered around a series of immersive and tech driven experiences, all enabled by a wechat activation that accompanied shoppers around the store.
My design and concept not only drove record sales and increased brand awareness but also set a new standard in consumer-centric retail innovation at the location. Through this project, I was able to investigate and demonstrate how engaging, tech-driven experiences could transform the retail landscape and deepen consumer connection with the SK-II brand.
Description
My Role:
Creative Direction
Design Direction
Spatial Design
Experience Strategy
Collaborators:
Michelle Douglas
Martin Riley
Hugh Connelly
As my last project at Huge, I was the lead creative for the brand focused SK-II "House of Miracles" pop-up store in Hainan. The store was located at Sanya International Duty Free Shopping Complex and Haikou Sun&Moon Plaza, which is one of the most premier malls in China and a popular desinatin for people travelling form the Chinese mainland..
This project was done at the height of covid lockdowns which made the whole process quite complex, and we were unable to visit the site in person. All of the creative reviews and fabrication processes had to be done 100% remote, which posed an interesting challenge.
The popup itself was a month long feature at one of the most prominent atrium placements in the mall and a follow up to the pop-up that I had worked on the year before with an Olympic 2020(1) focus. This popup had a theme around the miracle properties of Pitera (the main ingredient in SK-II) and the design was centered around a series of immersive and tech driven experiences, all enabled by a wechat activation that accompanied shoppers around the store.
My design and concept not only drove record sales and increased brand awareness but also set a new standard in consumer-centric retail innovation at the location. Through this project, I was able to investigate and demonstrate how engaging, tech-driven experiences could transform the retail landscape and deepen consumer connection with the SK-II brand.
Description
My Role:
Creative Direction
Design Direction
Spatial Design
Experience Strategy
Collaborators:
Michelle Douglas
Hugh Connelly
As my last project at Huge, I was the lead creative for the brand focused SK-II "House of Miracles" pop-up store in Hainan. The store was located at Sanya International Duty Free Shopping Complex and Haikou Sun&Moon Plaza, which is one of the most premier malls in China and a popular desinatin for people travelling form the Chinese mainland..
This project was done at the height of covid lockdowns which made the whole process quite complex, and we were unable to visit the site in person. All of the creative reviews and fabrication processes had to be done 100% remote, which posed an interesting challenge.
The popup itself was a month long feature at one of the most prominent atrium placements in the mall and a follow up to the pop-up that I had worked on the year before with an Olympic 2020(1) focus. This popup had a theme around the miracle properties of Pitera (the main ingredient in SK-II) and the design was centered around a series of immersive and tech driven experiences, all enabled by a wechat activation that accompanied shoppers around the store.
My design and concept not only drove record sales and increased brand awareness but also set a new standard in consumer-centric retail innovation at the location. Through this project, I was able to investigate and demonstrate how engaging, tech-driven experiences could transform the retail landscape and deepen consumer connection with the SK-II brand.
Description
As my last project at Huge, I was the lead creative for the brand focused SK-II "House of Miracles" pop-up store in Hainan. The store was located at Sanya International Duty Free Shopping Complex and Haikou Sun&Moon Plaza, which is one of the most premier malls in China and a popular desinatin for people travelling form the Chinese mainland..
This project was done at the height of covid lockdowns which made the whole process quite complex, and we were unable to visit the site in person. All of the creative reviews and fabrication processes had to be done 100% remote, which posed an interesting challenge.
The popup itself was a month long feature at one of the most prominent atrium placements in the mall and a follow up to the pop-up that I had worked on the year before with an Olympic 2020(1) focus. This popup had a theme around the miracle properties of Pitera (the main ingredient in SK-II) and the design was centered around a series of immersive and tech driven experiences, all enabled by a wechat activation that accompanied shoppers around the store.
My design and concept not only drove record sales and increased brand awareness but also set a new standard in consumer-centric retail innovation at the location. Through this project, I was able to investigate and demonstrate how engaging, tech-driven experiences could transform the retail landscape and deepen consumer connection with the SK-II brand.
Exterior
The exterior had a impressive presence with a transparent outer layer using see through OLED displays paired with a display band that went around three sides of the footprint and creating incredible stopping power
Exterior
The exterior had a impressive presence with a transparent outer layer using see through OLED displays paired with a display band that went around three sides of the footprint and creating incredible stopping power
Exterior
The exterior had a impressive presence with a transparent outer layer using see through OLED displays paired with a display band that went around three sides of the footprint and creating incredible stopping power
Exterior
The exterior had a impressive presence with a transparent outer layer using see through OLED displays paired with a display band that went around three sides of the footprint and creating incredible stopping power
Exterior Content
The transparent displays working in tandem with the display band on the side of the store creates a blend of low resolution transparent visuals with higher resolution screens that can display text and messaging in a more targeted way
Exterior Content
The transparent displays working in tandem with the display band on the side of the store creates a blend of low resolution transparent visuals with higher resolution screens that can display text and messaging in a more targeted way
Exterior Content
The transparent displays working in tandem with the display band on the side of the store creates a blend of low resolution transparent visuals with higher resolution screens that can display text and messaging in a more targeted way
Exterior Content
The transparent displays working in tandem with the display band on the side of the store creates a blend of low resolution transparent visuals with higher resolution screens that can display text and messaging in a more targeted way
Content programming cycle
Plans & Elevations
Plans & Elevations
Plans & Elevations
Plans & Elevations
The Miracle Generator
The experience begins digitally with The Miracle Generator. At the entrance, shoppers are invited to download the WeChat Mini Program digital companion, where they can collect and grow Miracles as they explore the physical store. They can also customise their Miracles while waiting in line to check out.
The Miracle Generator
The experience begins digitally with The Miracle Generator. At the entrance, shoppers are invited to download the WeChat Mini Program digital companion, where they can collect and grow Miracles as they explore the physical store. They can also customise their Miracles while waiting in line to check out.
The Miracle Generator
The experience begins digitally with The Miracle Generator. At the entrance, shoppers are invited to download the WeChat Mini Program digital companion, where they can collect and grow Miracles as they explore the physical store. They can also customise their Miracles while waiting in line to check out.
The Miracle Generator
The experience begins digitally with The Miracle Generator. At the entrance, shoppers are invited to download the WeChat Mini Program digital companion, where they can collect and grow Miracles as they explore the physical store. They can also customise their Miracles while waiting in line to check out.
The Miracle Chandelier
The Miracles Tester Bar greets visitors as they enter the physical pop-up space. Designed as an ode to Pitera, the Miracle Chandelier and Tester Bar delights shoppers with a vibrant light celebration whenever a customer picks up a bottle of the hero skincare line.
The Miracle Chandelier
The Miracles Tester Bar greets visitors as they enter the physical pop-up space. Designed as an ode to Pitera, the Miracle Chandelier and Tester Bar delights shoppers with a vibrant light celebration whenever a customer picks up a bottle of the hero skincare line.
The Miracle Chandelier
The Miracles Tester Bar greets visitors as they enter the physical pop-up space. Designed as an ode to Pitera, the Miracle Chandelier and Tester Bar delights shoppers with a vibrant light celebration whenever a customer picks up a bottle of the hero skincare line.
The Miracle Chandelier
The Miracles Tester Bar greets visitors as they enter the physical pop-up space. Designed as an ode to Pitera, the Miracle Chandelier and Tester Bar delights shoppers with a vibrant light celebration whenever a customer picks up a bottle of the hero skincare line.
The Miracle Scan
The journey continues at The Miracle Scan zone, where shoppers can receive personalised skincare analyses using the ‘Magic Mini Scan’, SK-II’s innovative artificial intelligence-enabled contactless skin analysis tool. The Mini Magic Scan gives in-depth information on skin’s strength and potential, allowing users to unlock their skin age and receive personalised product recommendations. It works in under three minutes and can detect skin fluctuations and imbalances at a pixel level by homing in on three facial zones: the eyes, cheeks and mouth.
The Miracle Scan
The journey continues at The Miracle Scan zone, where shoppers can receive personalised skincare analyses using the ‘Magic Mini Scan’, SK-II’s innovative artificial intelligence-enabled contactless skin analysis tool. The Mini Magic Scan gives in-depth information on skin’s strength and potential, allowing users to unlock their skin age and receive personalised product recommendations. It works in under three minutes and can detect skin fluctuations and imbalances at a pixel level by homing in on three facial zones: the eyes, cheeks and mouth.
The Miracle Scan
The journey continues at The Miracle Scan zone, where shoppers can receive personalised skincare analyses using the ‘Magic Mini Scan’, SK-II’s innovative artificial intelligence-enabled contactless skin analysis tool. The Mini Magic Scan gives in-depth information on skin’s strength and potential, allowing users to unlock their skin age and receive personalised product recommendations. It works in under three minutes and can detect skin fluctuations and imbalances at a pixel level by homing in on three facial zones: the eyes, cheeks and mouth.
The Miracle Scan
The journey continues at The Miracle Scan zone, where shoppers can receive personalised skincare analyses using the ‘Magic Mini Scan’, SK-II’s innovative artificial intelligence-enabled contactless skin analysis tool. The Mini Magic Scan gives in-depth information on skin’s strength and potential, allowing users to unlock their skin age and receive personalised product recommendations. It works in under three minutes and can detect skin fluctuations and imbalances at a pixel level by homing in on three facial zones: the eyes, cheeks and mouth.
The Wall of Miracles
On the perimeter of the stire shoppers can interact with The Wall of Miracles, where they learn about Pitera and SK-II hero products through engaging and intuitive eye-tracking technology. By simply looking at The Wall of Miracles, shoppers can discover more about Pitera and how it powers SK-II’s products.
The Wall of Miracles
On the perimeter of the stire shoppers can interact with The Wall of Miracles, where they learn about Pitera and SK-II hero products through engaging and intuitive eye-tracking technology. By simply looking at The Wall of Miracles, shoppers can discover more about Pitera and how it powers SK-II’s products.
The Wall of Miracles
On the perimeter of the stire shoppers can interact with The Wall of Miracles, where they learn about Pitera and SK-II hero products through engaging and intuitive eye-tracking technology. By simply looking at The Wall of Miracles, shoppers can discover more about Pitera and how it powers SK-II’s products.
The Wall of Miracles
On the perimeter of the stire shoppers can interact with The Wall of Miracles, where they learn about Pitera and SK-II hero products through engaging and intuitive eye-tracking technology. By simply looking at The Wall of Miracles, shoppers can discover more about Pitera and how it powers SK-II’s products.
The Miracle Broadcast
At check-out, shoppers are invited to scan their personalised Miracles from the WeChat Mini Program and broadcast them onto the store’s interactive digital LED screens. The floor-to-ceiling digital displays enable shoppers to adapt the store façade with their own customised Miracles – allowing for elevated personalisation across both the online and offline realms.
The Miracle Broadcast
At check-out, shoppers are invited to scan their personalised Miracles from the WeChat Mini Program and broadcast them onto the store’s interactive digital LED screens. The floor-to-ceiling digital displays enable shoppers to adapt the store façade with their own customised Miracles – allowing for elevated personalisation across both the online and offline realms.
The Miracle Broadcast
At check-out, shoppers are invited to scan their personalised Miracles from the WeChat Mini Program and broadcast them onto the store’s interactive digital LED screens. The floor-to-ceiling digital displays enable shoppers to adapt the store façade with their own customised Miracles – allowing for elevated personalisation across both the online and offline realms.
The Miracle Broadcast
At check-out, shoppers are invited to scan their personalised Miracles from the WeChat Mini Program and broadcast them onto the store’s interactive digital LED screens. The floor-to-ceiling digital displays enable shoppers to adapt the store façade with their own customised Miracles – allowing for elevated personalisation across both the online and offline realms.
The Wechat App
The Wechat App
The Wechat App
The Wechat App
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge
Selected Work
Aliance Bernstein
American Airlines & Brittish Airway
SK-II & Procter & Gamble
SK-II
Universal Studios
Accenture
SK-II
SK-II
Pfizer
Huge