Huge collaborated with MCM on a comprehensive omnichannel initiative aimed at redefining the brand's ecosystem. This partnership focused on creating a consistent and seamless user experience across both online and offline platforms. As part of this effort, Huge undertook a global site redesign to better align with the shopping behaviors of the modern luxury consumer. The redesigned site was meticulously crafted to engage this audience throughout the entire customer journey—from initial discovery and exploration to rich product storytelling and final purchase.

In addition to the site redesign, Huge developed a bespoke made-to-order app that allows MCM shoppers to design their own customized ‘Patricia’ bag. This innovative app first launched at a pop-up event in Tokyo, where it garnered significant success. Following its initial success, the pop-up experience was replicated in Paris, Thailand, and China. By Q1 of 2018, this personalized shopping experience had been fully integrated into MCM’s website and was available in all major flagship stores, providing a seamless, interactive, and highly personalized shopping experience for customers around the world.